M&S teams up with Gareth Southgate to launch its ‘Eat Well, Play Well’ healthy diet campaign

M&S teams up with Gareth Southgate to launch its ‘Eat Well, Play Well’ healthy diet campaign


A campaign to boost healthy eating has been kicked off by Marks & Spencer in partnership with some of the UK’s biggest footballing names.

The multi-year deal backed by the England, Wales, Scotland and Northern Ireland national teams aims to help families make healthier choices when picking meals, using the slogan: ‘Eat Well, Play Well’.

Players will be revealing their favourite recipes and eating plans, using a range of M&S Food products, branded under the M&S Eat Well flower logo.

There will also be online insight from players, managers and soccer legends sharing their favourite Eat Well products with customers to promote healthy diets.

M&S Food says its partnership is designed ‘to use the power of football and the influence of some of the UK’s biggest footballing heroes to help families make healthier choices’.

Gareth Southgate (above) is backing the 'Eat Well, Play Well' campaign by Marks & Spencer

Gareth Southgate (above) is backing the ‘Eat Well, Play Well’ campaign by Marks & Spencer 

England’s national mens’ team manager Gareth Southgate has given his backing, while the England Women’s team are debuting the Eat Well flower and M&S Food logo on their training kit.

M&S Food says its partnership with Britain’s national mens’ womens’, youth and disability teams ‘aims to make families healthier for the next generation’ by ‘shining a light on what players eat to help inspire families to eat healthier this summer and beyond’.

The retail giant adds: ‘It will link the eating habits of much-loved footballing heroes to how they play, promoting positive healthy eating messages for kids in a way that’s engaging, relatable and drives change.’

‘By using the influence of footballing heroes, the partners aim to not only make healthier eating choices easier for families but also show that healthy and balanced doesn’t have to be quinoa and kale – it can actually be a lot more fun and tasty!’

M&S Food says it has nearly 2,000 ‘great quality, trusted value Eat Well products’, helping families make healthy choices which are both easy and delicious, and enabling fans to ‘truly eat like their football heroes no matter their age or footballing ability’.

England boss Southgate is all smiles with M&S Marketing Director Sharry Cramond

England boss Southgate is all smiles with M&S Marketing Director Sharry Cramond

The campaign will also involve fruit being given out to children in M&S stores.

Fans will be targeted with messages, encouraging them to eat healthily ‘whether its pre or post-match, or just a quick snack before heading off to watch their local team play’.

The campaign follows a survey suggesting 53% of Brits are concerned about family health. The M&S Family Matters Survey also found that one third of people had ‘concerns on getting nutritious food into their diets’

As part of the project, England players will also be getting a special smoothie bar so they can

get fresh Eat Well smoothies packed full of nutrients whenever they want at their St George’s Park training base.

England Men’s Team Manager Gareth Southgate said: ‘Through our partnership with M&S Food and Eat Well we are aiming to help families across the country make healthier eating choices using the power of football.

‘We believe the fuel and recovery habits of all England players play an important role in their development and performance and partnering with M&S Food on joint initiatives will help inspire and influence this across the England Pathway of teams from Men’s, Women’s, Youth and Disability teams.’

Sarina Wiegman, England Women’s Team Manager added: ‘It is great that we have partnered with M&S Food and our elite players from the senior to development squads will be able to encourage healthy eating.

‘We cannot underestimate how important that is and this partnership supports that with the food range on offer.

‘I know our players will enjoy the new ‘Boost Bar’ that has been installed at St. George’s Park, where they can enjoy fresh Eat Well smoothies to support their fuel and recovery goals.’

Stuart Machin, the new CEO of M&S, said he was ‘equally passionate about the partnership and health’, and the importance of ‘making healthier choices more accessible’.

He added: ‘Today I’ll be writing to all our customers about this partnership and our aim to make a real difference to health and inspire the next generation.

‘By harnessing the influence of the players as role models, we want to encourage children and families to make healthier food choices through choosing Eat Well.

‘We have nearly 2000 delicious Eat Well products across our Food Hall, from great quality fruit and vegetables to meals, snacks and drinks, all at trusted value.

‘We’re constantly developing and improving our ranges, to give our customers delicious, healthier choices every day’.

Northern Ireland senior team men’s manager Ian Baraclough said: ‘Nutrition in football has come a long way since I was a player in the late 80s and 90’s; our post-match meal was less sophisticated than it is today!

Southgate saifd at the launch: 'Through our partnership we are aiming to help families across the country make healthier eating choices using the power of football'

Southgate saifd at the launch: ‘Through our partnership we are aiming to help families across the country make healthier eating choices using the power of football’

‘Our current players are put on specific programmes to give them the best possible fuel for matches and to help them recover after the game so very different to my day.

‘Our players are such icons in Northern Ireland and I think this partnership with M&S Food and Eat Well will help give the budding footballers of the future a real insight into what their heroes are eating and inspire them to eat and train the very best they can.’

Scotland Men’s Head Coach Steve Clarke added: ‘Through our partnership with M&S Food and Eat Well we are aiming to help families across the country make healthier eating choices by using the power of football.

‘What our players eat is essential to performance and we’re thrilled that we can use our national teams to tell such an important message to future generations – and maybe inspire Scotland internationalists of the future.’

Gemma Grainger, Cymru Women’s Manager: ‘Our players are great role models to young girls and boys across Wales and we are proud of how they utilise their platform to promote a healthy and active lifestyle to families.

‘We’ve seen a significant growth in our attendances over the last twelve months and it’s great to see so many families cheering us on in the stands! We hope they’ll be getting behind us against Slovenia in Cardiff on the 6th of September.’



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