By Taiye Olayemi/Lagos
Spotify is celebrating Ayra Starr, the latest artiste to affix the Equal Music Programme because the Equal Africa artiste of the month of November.
Spotify EQUAL goals to foster gender equality in music and supply a platform to focus on influential feminine creators.
An announcement by Spotify’s Head of Music for Sub-Saharan Africa, Phiona Okumu, stated Spotify welcomes Ayra as she joins the listing of fierce African girls making waves in music.
Okumu stated that the 19-year-old singer is a burgeoning Nigerian Afro-Pop and R&B singer whose charismatic music fashion was daring, undaunted impacting and empowering folks, particularly those that wanted encouragement.
She stated this announcement got here off the again of Ayra’s reputation and fame because the launch of her smash hit, Bloody Samaritan, from her debut studio album ‘’19 and Harmful”.
In keeping with her, the album featured the chart-topping singles that had catapulted the musician to the worldwide stage.
Okumu stated the super-talented and vibrant style killer was certainly one of Nigeria’s most promising new voices and exuded confidence in her songs, becoming a member of Gen-Z artists who’re pioneering the sort of sound that youthful audiences had been leaning in the direction of.
” Our purpose with the EQUAL programme is to create an area on the platform that enables us to solely amplify the work of feminine creators.
” Ayra represents the rise of new-age feminine artistes whose creativity and dedication breaks boundaries between genres.
“She possesses the boldness and swagger that we’re used to seeing from pop artistes, however has an edge that feels symbolic of the listening habits of Gen-Zers.
” We purpose to amplify extra assured feminine voices like hers by EQUAL,” she stated.
Ayra welcomed the acknowledgement given gender dynamics within the music business.
” It feels good to be part of the technology that’s altering the narrative and being appreciated for our contribution to society, regardless of the sector and age.
” I’m grateful to Spotify EQUAL for this characteristic that shines a light-weight on girls in a male-dominated business, it makes me really feel seen, and I’m certain it’s executed so for everybody who has been featured earlier than me,” she stated.
As the newest artiste to affix the EQUAL Music Programme, Ayra Starr can even characteristic on Spotify’s Occasions Sq. billboard in New York.
Her breakout hit, Bloody Samaritan will lead the Equal Africa playlist and have on the Equal World playlist.
Ayra Starr, actual identify Oyinkansola Sarah Aderibigbe, was born in Cotonou 14 June 2002 to Nigerian dad and mom from Kwara.
She started a style profession on the age of 16 with Quove Mannequin Administration earlier than deciding to pursue music.
She additionally went to Les Cours Sonou College and obtained a BA diploma in worldwide relations and political science.